The “Father of Advertising” David Ogilvy attributes the following quote to his contemporary, Howard Gossage: “ Advertising justifies its existence when used in the public interest; it is too powerful a tool to be used solely for commercial purposes." We agree with this statement, so we are publishing for you a selection of effective social advertising.
Art director Pius Walker, Amnesty International, Switzerland
Art director: Michael Arguello. Copywriter: Bassam Tariq. Additional photos: Jason Musante
Australian Childhood Foundation, JWT Melbourne
“Slogan” is a term that came into Russian from English and was originally widespread among American advertisers. The word itself, however, is very ancient, coming from the Gaelic language (sluagh-ghairm), where it meant “battle cry.” First used in its modern meaning in 1880. Previously, in the Russian language, instead of the word “slogan”, the word “slogan” was used, which came into the Russian language from German (losung - “military password”).
In this material we have collected the most popular slogans that were noted at various advertising festivals and competitions, the best and most famous.
Fashion
- A diamond is forever / Diamonds are forever
Regardez-moi dans les yeux / Look into my eyes, I said into my EYES!
Hello boys / Hello boys
- Impossible is nothing / The impossible is possible
- Just do it
- Lifts and separates / Lifts and separates (underwear)
- Maybe she "s born with it. Maybe it"s Maybelline / Maybe she was born with it. Maybe it's Maybelline
- I am what I am / I am who I am
- Because you"re worth it / Because you deserve it
- Eat Fresh! / Eat fresh!
- 57 Varieties / 57 types
- Beanz Meanz Heinz / Beans Mean Heinz
- Once you pop you can"t stop. / Once you try, you won’t stop
- America Runs On Dunkin / America is crazy about Dunkin
Beverages
- Got Milk? / Is there any milk? (Did you forget the milk?)
- Pure Life / Pure life
Beer
- Foster's. Australian for Beer / Foster's. "Beer" in Australian
- Guinness is good for you/Guinness is good
- My goodness, my Guinness/My God, my Guinness
- Good Thing Come To Those Who Wait
- It's Miller time!/It's Miller time
- The Champagne of Beers/Champagne among beers
- Keep Walking/Keep moving
- Made from beer/Made from beer
- Probably the best beer in the world!/Perhaps the best beer in the world!
- Reassuringly expensive/Perfection is priceless
- WASSSSSUP?! / Kagdilaaaaa?!
- We drink all we can. The rest we sell / We drink everything we can. We sell the rest
Coffee
- Good to the last drop/Good to the last drop
- It's all about you / All about you
- What else?/What else?
Carbonated drinks
- Do the Dew/Make dew
- Obey your thirst / Submit to your thirst!
- Shhh! You know who?/Shhh! You know what?
- Scotland's other National Drink / Another national drink of Scotland
- The Uncola
- It Gives You Wiiings/ Red Bull is inspiring
- Always Coca Cola/Always Coca Cola, 1990s
- It's the real thing/She's real, 1971
- Life is Good / Life is good, 2001
- Live on the coke side of life / Live on the Coca-Cola side, 2006
- Ask For More / Ask for more (Take everything from life), 2000, mainly in Europe.
- All the taste, 1/3 of the calories/All the taste, 1/3 calories, Pepsi Max, 1993
- Pepsi. The Choice of a New Generation/Pepsi. The New Generation's Choice (The New Generation Chooses Pepsi), 1984
- Have a Pepsi Day!/Have a Pepsi Day!, 1977
Breakfast
- Central heating for kids / Central heating for children
- They're grrrreat! / They're awesome!
Sweets
- The mint with the hole / Mint with a hole
- A glass and a half of milk in every pound / One and a half glasses of milk in every pound
- How do you eat yours / How do you eat yours? (About Creme Eggs, chocolate eggs)
- A taste of paradise / Taste of paradise
- Do you eat the red ones last? / Do you eat the red ones last?
- The freshmaker! / Create!
Give me a break! / I need a break! (pun - a piece of chocolate)
- Hungry? Grab a Snickers / Are you hungry? Snickersney!
The milk chocolate melts in your mouth, not in your hand. / Milk chocolate melts in your mouth, not in your hands
- Skittles...taste the rainbow Skittles / Skittles:taste the rainbow
Fast food
- America's Favorite Pizza. / America's Favorite Pizza
- Hut, Hut, Pizza Hut.
- You"re the boss. / You are in charge here
- Home of the Whopper / The house where the Whopper lives
- Nobody does chicken like KFC / Nobody cooks chicken like KFC
- Finger lickin" good! / Finger lickin' good!"
- Where's the beef? / Where is the meat?
- Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. / Two grilled meat patties, special cheese sauce, cucumbers, lettuce and onions, all on a sesame bun
- I "m lovin" it / That's what I love
- Put a smile on. Happy Meal/Smile. Happy Meal
Food for animals
- In tests, eight out of ten owners said their cats preferred it. / In tests, eight out of ten owners said their cat preferred it.
Entertainment and leisure
- The happiest place on Earth / The happiest place on earth
- I'm going to Walt Disney World! / I'm going to Walt Disney World!
- I love New York / I love New York
- Incredible India! / Incredible India!
Tobacco products
- Camels Soothe Your T-Zone/Camel relieves headaches
- More Doctors Smoke Camels than any other Cigarette/More doctors smoke Camels than other cigarettes
- I "d Walk a Mile for A Camel / For the sake of Camel I will walk a mile
- Doctors Recommend Phillip Morris/Doctors recommend Phillip Morris
Just What the Doctor Ordered
- You"ve Come a Long Way, Baby / You've come a long way, baby
- Liberte toujours/Freedom forever
- Nicorette, nicorette, you can beat the cigarette! / Nicorette, nicorette, you can live without cigarettes!
Transport
- We keep your promises / We fulfill your promises
- We"re number two. We try harder. / We are number two. We try even harder
- When it absolutely, positively has to be there overnight / When it definitely should be delivered overnight
Airlines
- It's time to fly / Time to fly
- We never forget you have a choice / We never forget that you have a choice
- Something special in the air / Something special in the air
- Fly with US / Fly with us (play on words, us - we, with us, US - USA)
- The Wings of Man
- The world's favorite airline / Favorite airlines of the world
- There's no better way to fly Lufthansa / There is no better way to fly than Lufthansa
Cars
- The Power of Dreams
- Born to lead/Born to be a leader
- The Drive of your life/Drive of your life
- Drivers wanted / Drivers required
- If only everything in life was as reliable as a Volkswagen / If only everything in life was as reliable as a Volkswagen
- Think Small
- Safe Happens/Safety happens
- Das Auto
- Grab life by the horns
- It's a Skoda. Honest / This is Skoda. Honestly
- Zoom-Zoom
- Put the fun back into driving
- State of Independence
- The ultimate driving machine
- “At 60 mph, the loudest sound in the cabin is the ticking of the clock.”
And the no less famous answer from the RR mechanic:
“I always said that something needs to be done with this clock.”
- Vorsprung durch Technik / Technical excellence
- The Pursuit Of Perfection
- Driven By Passion
Tires
- On the wings of Goodyear / On the wings of Goodyear
- When it pours, it reigns / When it pours, they reign
- A Better Way forward / Better to go forward
- Passion For Excellence
- Power is nothing without control/Power is nothing without control
Petrol
- Beyond Petroleum / More than fuel
- I swear by Shell/I swear by Shell
Retail
- Why pay more / Why pay more
- That's ASDA price / This is ASDA price
- It's All Inside. / Everything is inside
- Every Day Matters/Every day matters
- Try something new today / Try something new today
Save money. Live better. / Save money. Live better.
Electronics
Like no other (another option - Similar. No. Different)
- Life is good
Digitally Yours
- Digitally yours (a play on words, derived from fully yours - sincerely yours)
Challenge everything
- Challenge everything
EA Sports. It's in the game
- EA Sports. Everything's in the game
Connecting people
- Connecting people
- Do you have the bunny inside? / Do you have a rabbit inside? - He keeps going and going and going / He continues to work, work and work
- No battery is stronger longer. / No battery lasts longer
- Trusted Everywhere / Trusted everywhere
One that Last / The one that works longer / still works
Sharp Minds, Sharp Products
- Sharp Minds, Sharp products (play on words, Sharp - sharp)
Let's Make Things Better / Let's make the world better (Change the world for the better)
- Sense and Simplicity / Meaning and simplicity
- Live in your world, play in ours. / Live in your world, play in ours
- Play Beyond. / Play outside
- PSP. Hells Yeah. /PSP. Oh yeah!
- Jump in / Jump in (Join in)
- Get N or get out. / Take N or leave (a play on words, from the expression get in or get out - come in or get out)
- Wii would like to play. / Wii wants to play (Pun: We - Wii, i.e.<Мы хотели бы поиграть>)
- Now You"re Playing With Power! / Now you play with power!
- Play It Loud. / Play out loud (from English Say it loud - say it out loud)
- See what the future has in store. / See what the future has in store for you
- We bring good things to life. / We bring good things to life / We bring good ideas to life
- Imagination at Work. / Imagination at work
- Hello Moto
- Intelligence everywhere / Intelligence in everything
- Welcome To The Human Network / Welcome to the human network
- Everything is Easier on a Mac / Everything is easier with Mac
- Once you go Mac. You"ll never go back / Once you try Mac, you will never go back
- Think different / Think differently
- Think / Think
- Do you... Yahoo!?
- Easy as Dell / Easy as Dell
- Yours Is Here / Yours is here
- Inspire me. Surprise me. AMD me. / Inspire me. Surprise me. AMD me.
- Intel inside / Intel inside
- Invent / Invent
- Welcome to the World Wide Wow
- Where do you want to go today? / Where do you want to go today?
- Wikipedia, the Free Encyclopedia / Wikipedia, the free encyclopedia
- Buy it. Sell it. Love it. / Buy this. Sell it. Love it.
- Make The Most Of Now/Make the most of the moment
- Happy To Help/Happy to help
- The Future's Bright; The Future's Orange / The future is bright, the future is Orange
Banking
- The World Puts Its Stock In US / The world keeps its capital in the USA (us)
- Edge Is Efficiency/Crisis is an advantage
In this article we have collected 99 masterpieces of Soviet and Russian advertising over the last 100 years, from the slogans of Vladimir Mayakovsky to the Yandex slogan. The list includes both truly talented creations and pearls from the category “What was the author smoking?” They have one thing in common: they have finally and irrevocably gone among the people and become catchphrases. So, the most famous slogans in Russia.
“Coming from dachas, from cities and villages, there is no need to scramble in search - you will immediately find EVERYTHING neatly, quickly and cheaply in GUM!”, Vladimir Mayakovsky, 1923.
“There hasn’t been and isn’t a better nipple, I’m ready to suck until I’m old,” Vladimir Mayakovsky, 1925.
“Require topping up of beer after the foam has settled” (Glavpivprom Restaurant).
“Keep your money in savings banks.”
“It’s time for everyone to try how tasty and tender crabs are (Glavryba).”
"Fly on Aeroflot planes."
“Who goes where, and I’m going to Sberkassa.”
"Peace, friendship, chewing gum!" (Rotfront confectionery factory).
“It’s time for you, and it’s time for you to conclude agreements with the fan plant” (MoVen plant).
“Pay your taxes and sleep well” (Tax Police).
"World History" (Imperial Bank).
“Tanks are not afraid of dirt” (KAMAZ).
"Taste of Victory" (Herschi Cola).
“We are not freeloaders. We are partners” (MMM).
"Hoper Invest. Great company."
“We will succeed” (“Russian Project” on ORT, 1995).
“I am a white eagle!”, vodka “White Eagle”.
“Don't slow down. Snickersney!”
“Take a break and eat a Twix.”
“Russia is a generous soul.”
“Sometimes it’s better to chew than to talk,” Stimorol, 2000.
“Image is nothing, thirst is everything. Don't let yourself dry out", Sprite, 2000.
“Time flies with Fatty!”
“Solodov. I am responsible for quality"
"Baltika. Where Russia is."
"Stella Artois. Perfection is priceless."
"Doctor Diesel. We are so different, and yet we are together.”
"Golden Barrel. We need to meet more often."
“Who is coming for Klinsky?”
“On all roads of the country”, Lada Priora.
"Drive the Dream", Toyota.
"Exceeding Expectations" Nissan.
“You surprise me,” Volga.
"Pursuit of Excellence", Lexus.
"Live on the bright side", Beeline.
“People are talking”, MTS.
“The future depends on you”, Megafon.
“Simply cheaper”, Tele2.
“The prices are just crazy,” Euroset.
“Live by communication”, Svyaznoy.
“More opportunities to talk about important things,” Rostelecom.
“Take everything from life”, Pepsi.
“Just add water”, Invite.
“Join in!”, Fanta.
“Life is a good thing. Whatever one may say,” Rich juices.
“It’s nice to have a house in the village,” dairy products.
“Red Bull is inspiring.”
“May tea is my favorite tea.”
“Life is good when you drink slowly”, Mirinda.
“Find out what you can do”, Burn.
“The best in tea, the best in me,” Lipton tea.
“And let the whole world wait”, Danissimo.
"Fresh solution", Mentos.
“Charge your brains”, Nuts.
"Heavenly Delight", Bounty.
“Fresh breath makes it easier to understand,” Rondo.
“I ate it and that’s it,” Snickers.
“Sweetness and freshness in just two calories,” Tic Tac.
“It's all about the magic bubbles”, Wispa.
“Chewing - not worrying”, Chewits.
“Milk tastes twice as good if it’s Milky Way.”
“The most delicious protection against caries”, Orbit.
“Once I try it, I eat it now,” Pringles chips.
“Dumplings without haste”, Samych.
“People love Doshirak.”
"Fun and delicious at McDonald's."
“Are you still boiling? Then we are coming to you!”, Tide.
“Pure is pure Tide.”
“Will never let you down”, Rexona.
“There is no better man”, Gillette.
“Kills all known microbes outright”, Domestos.
“Everyone loves you, and you love Maybelline.”
“Speaks your body language”, Alwas.
“Be confident. Wear Libresse.”
“Reliable household appliances exist. Proven by Zanussi."
"We care about you", Tefal.
“We work, you rest”, Indesit.
“We guess wishes”, Ariston.
"Made with intelligence", Electrolux.
"Ideas for Life", Panasonic.
And the most successful, in our opinion, slogan of our time is the Yandex motto “Everything can be found.” The perfect expression of the essence and benefits of the product in a nutshell.
In conclusion - 12 of the coolest slogans, when you involuntarily ask the question: “What was the author smoking?”
“For big and small things”, SantekhUyut.
“Your ass is smiling”, Sudocrem.
“The toilet is the face of the hostess”, Harpic.
“Flatulence has no chance,” Espumisan.
“So soft that you can trust it with the most precious things,” Zewa toilet paper.
“Your strength is in our eggs,” Soyuz poultry farm.
"Fornos" punches dad's nose."
“The prices are low, like golden pancakes,” supermarket chain Pyaterochka.
“My husband drinks, but I’m calm for him,” Aquaphor filters.
“Your legs will move like a Swiss watch,” advertisement for compression garments.
“Don’t even bother with dumplings”, “Three Little Pigs” dumplings.
“He’s like me, only a bank,” Trust Bank.
“If you want to be original for originality’s sake, you can show up to work every morning with a sock in your mouth.” Leo Burnett.
"People don't buy from clowns" by Claude Hopkins.
Inspiration and high sales to you!
Slogans are catchy phrases that are used in advertising campaigns along with brand logos. Slogans are rightfully considered the most effective method of attracting attention to one or more aspects of a product or brand.
In this article we will give 8 cool tips on how to come up with a slogan. And if you are not confident in your abilities, then we will tell you where to get ready-made slogans. We have also compiled a list best online generators slogans that will help you create an interesting slogan in no time.
And that is not all. We have also prepared for you an interactive selection of world-famous slogans to find inspiration.
First you need to decide whether you need a slogan. If you have a logo, then you are already in business or company. At this point, a tagline definitely doesn't hurt.
If you don’t have a logo yet, you can create one using our online service. Just a couple of clicks and your corporate identity is ready! We also recommend that you download our free book. Tips, practical examples, useful services - in a word, everything you need to create your own style!
A corporate slogan is a short phrase that succinctly introduces your product or company. A well-thought-out slogan instantly evokes certain emotions and ideas, associating them with your brand. Good slogans are easy to remember and can become an integral part of the culture of a particular society.
Typically a slogan is 5 words or less. It should reflect the benefits of your brand or the message you want to convey through your business. The best slogans are easy to remember without being too difficult to understand. They often use devices such as metaphor or alliteration. Every day your potential customers hear hundreds of advertising messages, so a good slogan is your chance to stand out from your competitors.
1. Start with a logo
If you don't have a logo yet, then you should start with one. To successfully promote a business, a slogan must work in conjunction with a logo (unless, of course, your advertising campaign is limited to radio broadcasts). In this regard, the logo can be compared to a chicken, and the slogan to an egg. Ideally, the slogan should simultaneously become parts of a single whole and organically complement each other.
Remember that leading brands are constantly changing their slogans. This is a natural process, so if after a few years you feel the need to rework your slogan, don’t hesitate. Create a logo using the Logaster online service.
2. Give your slogan enough time.
You will need: 1 hour to collect information about the company for which you are creating a slogan; 1-2 hours to sketch out “raw” ideas; and another 1-2 hours to discuss ideas with the client, or friends, colleagues and make changes.
Coming up with a slogan is not an easy task even for experienced professionals. This will take at least one business day, so price your services accordingly. If you are a customer, then we advise you to work only with those performers who inspire confidence in you.
You must be sure that the artist will come up with great ideas for a slogan from which you can choose the best option. And one more important point. After paying for the work, you should not require the contractor to return to the order again and again, constantly improving your slogan.
If you don’t like the proposed slogans or, in your opinion, they incorrectly convey the idea of your brand, the contractor will be ready to modify the options, but only within the framework established by the contract.
3. Keep it simple
A slogan is only effective if the audience understands it instantly.
You only have a couple of seconds to impress potential clients. You probably understand why the slogan “the best widgets since 1949” is unlikely to cope with the task assigned to it. Try to come up with as simple and concise a wording as possible.
The slogan should not exceed one sentence. Moreover, complex words should be avoided. But some rules can still be broken. If some complex word is so capacious in meaning that it replaces several sentences, then this is just a godsend.
Be sure to stick to the one short sentence rule. Example of a simple slogan: Just Do It (Nike).
An example of a slogan that is not simple enough: We Sell the Highest Quality Organic & Natural Products (Whole Foods).
4. Add humor if possible
If you have the opportunity to add humor to your tagline, by all means do so.
A great example is the Cracked.com slogan: America’s Only Humor and Video Site, Since 1958. There are several jokes in this slogan. Firstly, he ridicules the standard wording of many slogans “since such and such a year.” Secondly, it claims to be the only humor site in America.
The slogan also claims that Cracked.com is the only video site in America, while in 1958 there were no such thing as websites. If humor is appropriate in your case, be sure to try to include a joke or two in your slogan.
But if the slogan turns out to be funny, but at the same time awkward, then it is better to sacrifice humor in favor of a successful structure.
5. Be honest and don't over-praise yourself.
Honesty is very important. Are you sure that you are ready to provide the level of quality that is stated in your slogan? If not, then you should recycle it.
As you can see, here you need to find a middle ground: convey the idea of the high quality of a product or service, but at the same time not seem too self-confident. But a real professional is quite capable of such a task.
If you feel like you're stuck, here's some good advice: forget about coming up with a slogan. Imagine you are writing a brand message. What would your product say about itself if it could talk?
6. Remember your target audience
How would you characterize your target audience? Local, national or international?
If you operate in other markets, be aware that the meaning of your slogan may change significantly when translated into a foreign language. When KFC entered the Chinese market, its slogan: “Delicious - lick your fingers” turned into a much less appetizing: “So tasty, you'll bite your fingers off.” Therefore, first try to translate your new slogan into at least several globally used languages. And only if the translation satisfies you, the slogan can be confidently used.
7. Think about what makes your brand special
What is your unique selling proposition? Do you deliver using electric vehicles? Or is your dental practice specifically targeting people who are afraid of dental work? For example, on the website of the dental company Crossoak Family Dentistry there is a large chicken (in American English chicken is also translated as “coward”) and the slogan “We cater to cowards.” Try to reflect in your slogan the features of your business that will present it in a favorable light.
8. Rhythm and rhyme
Create a slogan that has rhythm and rhyme. Your audience will easily remember such a slogan after reading it on the logo or hearing it on TV.
Before moving on to the list of the best online slogan generators, let's define what a slogan generator is. Automatic slogan generators are, without any doubt, good helpers. But at the same time, you need to understand slogans in order to evaluate the option offered to you and decide whether it is suitable for your business.
You need to convey the idea concisely, and do it in an interesting and unusual way. This is not an easy task. It may take you up to several days to come up with a decent option. But you could spend this time refining your business model or other more important things. Luckily, this is where online slogan generators come to the rescue.
The Internet offers dozens of free slogan creation services. We have compiled for you a list of slogan generators that are a real pleasure to work with.
Logaster's free online slogan generator allows you to create a memorable company slogan based on the company name. In order to narrow the number of generated slogans, the service suggests specifying the type of activity. In addition, you also have the opportunity to add a filter and indicate what you should focus on when creating a slogan: uniqueness, price, range, uniqueness of products and services, etc. An easy-to-use interface and a well-thought-out algorithm allow you to create unique, creative slogans that will remain noticed.
Shopify's online tagline generator generates up to 1,000 slogans based on the keywords you enter. And all this is free. This is one of the best services on the web. While some platforms sometimes have completely ridiculous options, Shopify uses a clear, well-thought-out algorithm to come up with creative, memorable, and interesting ideas. With such options, your company will definitely not go unnoticed. So, if you want to add some flair to your logo or launch a revolutionary marketing campaign, you can't do better than Shopify.
Getsocio is a social commerce platform for discount retailers. The platform has developed a very convenient slogan generator, the operating scheme of which is similar to the Shopify operating scheme. The site also offers some great tools to help you boost your online business. Using random templates, Getsocio will suggest you a variety of interesting phrases based on the keyword you enter. The service will offer you one slogan at a time, but don’t be shy and keep pressing the “Generate” button until your finger hurts.
SloganGenerator.org offers an all-in-one slogan maker to help businesses with any advertising requirements. The service creates slogans both for the brand as a whole and for individual products. Moreover, here you will find a huge collection of successful slogans and resources dedicated to developing slogans for companies and products. This will help you evaluate the quality of both the slogans you already use and the new ones.
The slogan generator at SloganGenerator.co was designed specifically to meet the requirements of advertising campaigns. The operating principle of this service is standard: you enter keywords, and the system, using available templates, generates a variety of slogans. Click on the “Create slogan” button until you see the option you like. Trying to keep up with the times, the platform constantly updates its collection of templates and even listens to the advice of its users. So here's your chance to find a truly unique slogan!
Procato Sloganizer offers its users a database of popular slogans that have rocked the advertising world over the past six decades. The service simply inserts your keywords into famous slogans. On the one hand, your slogan will be based on a time-tested advertising phrase. On the other hand, the slogan will still be focused on your brand. The site itself is a convenient platform for testing various content, web design, SEO-oriented structures, etc. We recommend Procato to all online trading professionals who are constantly looking for useful recommendations, are not afraid to experiment and critically evaluate established strategies.
While some companies constantly change their slogans, others remain faithful to the once chosen phrase for decades. But how well are slogans remembered and do they really fulfill their functions?
Here are 20 examples of world famous companies and their slogans:
Just Do It (Just Do It) (Nike)
I'm Lovin' It (That's what I love) (McDonald's)
Do It Your Way (Burger King)
Melts in your mouth, not in your hands (M&Ms)
Because You're Worth It (You deserve it) (L'Oreal)
What's In Your Wallet (Capital One)
Like a Good Neighbor, State Farm Is There (State Farm, like a good neighbor, is always there) (State Farm Insurance)
Get the London Look (Rimmel Cosmetics)
Strong Enough for a Man, Made for a Woman (Protects even men, but created specifically for women) (Secret Deodorant)
Virginia is for Lovers (Virginia Tourism)
They're Gr-r-reat! (Pretty incredible!) (Kellogg's Frosted Flakes)
Double Your Pleasure, Double Your Fun (Doublemint Gum)
Redbull Gives You Wings (Redbull gives wings) (Redbull)
Mmm mmm Good (Mmm mmm delicious!) (Campbell’s)
Get in the Zone (AutoZone)
Come hungry. Leave happy. (Come Hungry. Leave Happy) (IHOP)
OK it's all over Now! As you can see, slogan generators are great sources of interesting ideas that will breathe new life into your creative pursuits.
Such services will come in handy when you are stuck coming up with a slogan for your business. Using online generators is not a search for easy ways, but rather a rational solution in conditions of constant lack of time. With an effective business model, you can grow your business without losing sight of the big picture and focus on more important issues (like studying market trends or developing a forward-thinking marketing strategy).
In our blog you will find even more useful information, tips and professional know-how to optimize your business. Leave questions and comments below.
The concept of "slogan" (sluagh-ghairm) goes back to the Gaelic language and means "battle cry". In 1880, the concept of "slogan" was first used in its modern meaning. The original meaning of the word - "battle cry" - very accurately and very figuratively reflects the essence of this advertising constant: to captivate the buyer and destroy competitors.
BRING MAGICAL FEATURES TO REALITY
(perfume advertisement)
THE SMELL IS NOT WITHOUT PLEASANT SURPRISES
(cologne advertisement)
COLORED PENCILS BY THE COMPANY... TRANSFORM THE GRAY WORLD INTO COLOR
IT'S BETTER TO KNOW THAN ASSUME
DON'T CARE ABOUT COLDS!
(medicine advertisement)
NATURAL STONE TEXTURE IN ALL ITS BEAUTY
WONDERFUL LIVING AND SAVING
(discount trade)
THIS IS THE VICTORY OF REASON OVER VANITY
THEY PURM SO QUIETLY
(advertising for household pumps)
LESS ON THE TRIP - MORE ON VACATION
(AEROFLOT advertising motto in the 60s)
WHERE FEW SURVIVE, TRUCKS THRIVE...
THIS IS EXACTLY WHAT YOU NEED
HOW TO CUT THE TOUGH NUT?
(ad for nutcrackers)
SAY IT ALL WITH FLOWERS!
(advertising for a company selling flowers)
Visual range: you see a girl on the posterin a wedding dress and a young man standing in front ofon her knees and holding a bouquet of flowers.In the corner of the poster are the addresses and phone numbers of the company's stores.
SAY IT ALL WITH FLOWERS, BUT PROVE IT WITH JEWELRY!
(advertising for a company selling jewelry)
Visuals: the same plot, but with different characters andnow the young man still holds a bouquet of flowers in one hand,and in the other there is a box with a diamond ring.Accordingly, in the corner are the addresses of the company’s stores,selling jewelry.
NAME A DEODORANT THAT PREVENTS FROM SWEATBETTER THAN AEROSOLS...
RESPECTIVELY HOLD YOUR STEP SO AS NOT TO BE DISTURBEDTHE LONG, LONG SLEEP OF KINGS
(museum advertising)
SEND US A DOLLAR AND WE WILL RELIVE YOU FROM HEMORRHOIDS,OR KEEP YOUR DOLLAR AND YOUR HEMORRHOIDS TO YOURSELF
DRINK AND ENJOY!
(Coca-Cola advertisement)
THE BRIGHTER THE LIGHTS, THE DARKER THEY BECOME
(Sunglasses)
KEEP WHAT IS DEAR TO YOU IN SAFE...
I KEEP FAMILY VALUES BEHIND THE PORTRAIT OF THE FIRST WIFE,AND YOUR MONEY IS IN THE BANK...
DON'T GET TIRED AND DON'T MAKE MISTAKES
(money counting machines)
ONLY ELEGANT SOLUTIONS ARE TRULY GOODYOUR DECISION FROM THE COMPANY...
WE SELL THE BEST WE HAVE - OUR HEAT
(advertising for jackets with down lining)
COFFEE... HERE - HERE... COFFEE
IT'S TIME TO TAKE THE CASH!
(sale of cash registers)
CHOOSE THE ROAD OF COMMON SENSE
(car advertising)
FROM A MIRACLE FOR A FEW TO A STANDARD FOR ALL
(advertising for personal computers in the 80s)
THE INSTANT BELONG TO ME, AS I BELONG TO THE INSTANT
(camera advertising)
WE WILL ONLY SAY: “MERCEDES IS MERCEDES!”
WE COVER THE WHOLE WORLD.WE EXPORT JOY AND PLEASURETO ALMOST ALL COUNTRIES
TAKE THE DRIVE AND OUTRACE THE WIND
KLONDIKE ON PROSPECT MIRA
(furniture store advertisement)
THE MOST UNFORGETTABLE WOMEN IN THE WORLD USE PERFUME...
WE GIVE YOU WHAT YOU DESERVE - THE BEST
EVERY WOMAN SHOULD BE A RED RED AT LEAST ONCE IN YOUR LIFE
(advertisement for hair dye)
Visual range: in the center of the poster there is a photograph of a young womanwith fiery red hair, and in the corner - a bottle of the paint itself
TURN AN ORDINARY DINNER INTO A GOURMET!
GIVE YOURSELF A NEW SMOOTH FACE WITH A RAZOR...
GIVE YOURSELF A NEW FACE!
(advertising for a prestigious beauty salon, it goes without saying,that they don’t give themselves cheap gifts)
USE DAILY, TWO PIECES FOR LEGS DISEASES
(orthopedic shoes)
IF YOUR CAR... IS STOP ON THE ROAD,SO IT JUST RAN OUT OF GASOLINE
Visual: a young man in a white suit,standing by the open hood of a car and looking closely at somethinglooking at the engine.
THE WHOLE WORLD IS AT YOUR FEET!
(advertising of telecommunication systems)
YOU WILL NOT GET OLDER!
(advertising for diet products)
SMILE MORE BOLDLY!
(advertising for a dental company)
1996 - HUNTING SEASON OPEN
(JAGUAR car advertisement)
*
YOU CAN ONLY OPEN THIS SAFE IN A MOVIE.
OPENING THE SAFE... IT'S ALSO POSSIBLE, BUT THE MOVIE WILL BE FANTASTIC
THE PERFECT ANSWER TO THE IMPERFECTIONS OF THE WORLD
FLYING ELEPHANTS?.. ALMOST THE ONLY THING THATWHICH WE CANNOT SUPPLY TO YOU
AND HERE IS THE PINK ELEPHANT? IF YOU NEED IT - PLEASE!
(advertising toys and souvenirs)
MINI MAXI WASH MACHINE
THE COMPANY'S EXQUISITE PERFUMERY... UNIQUE,LIKE THE GRACE OF RUSSIAN BALLERINAS
ANYONE WHO CONSIDERS KNOWS THAT THIS CAR IS THE BEST BUY!
EXPENSIVE OBJECT OF PASSION
ISN'T IT BETTER TO USE YOUR TIME FOR SOMETHING ELSE?AND NOT FOR WASHING AND STYLING HAIR?
(advertising for aerosol shampoo).
ARE YOU SURPRISED BY OUR LOW PRICES?!
THERE IS NO SECRET HERE...
WHAT YOU SEEK IS FOUND!
STOVE... IS A THING FOR FAMOUS AND UNKNOWN CHEFS!
WHY HAVE A SUIT CUSTOMIZED TO YOUR FIGURE?DO NOT HAVE A STEERING STEERING AND FOUR WHEELS?
YOU ARE AWESOME!
A MOSQUITO WILL NOT RUIN YOUR NOSE
(advertising for insect repellent)
MAKE YOUR CHOICE!
I AM PREPARING TO MEET YOU, DEAR
HAVE YOU THINK ABOUT ME?
(contraceptive advertising)
DIFFICULT TO CATCH, IMPOSSIBLE TO BYPASS
(car advertisement)
SO SMALL, AND ALREADY AN SUV
(car advertisement)
ONCE UPON A TIME...AND FOR LIFE
IF YOU DON'T WANT TO BE FAMOUS, NEVER DRINK...
(drink advertisement)
REMEMBER THE TASTE OF PURE WATER
YOUR TASTE IS PERFECT!
LIFE IN A NEW QUALITY
ETERNAL MELODY OF TIME
(advertisement for grandfather clock)
AND VERY LARGE CIRCULATIONS - WITH EASY
(advertising for rotary printing)
OUR BEDROOMS ARE CREATED FOR LOVE AND RECREATION
AVAILABLE TO SELECTED
(advertising for expensive audio equipment)
CLIMB TO THE TOP...
AND STAY THERE!
THE MOST DELICIOUS VACATION TAN - WITHOUT "EVERYTHING"!
NO LONG WAITING.
NO SUNBURN.
WITHOUT GOING ON VACATION.
WITH ONLY ONE "S" -
WITH SAFETY CERTIFICATION!
(tanning lamps)
THE COUNTRY BREATHES EASILY: ON ALL VACUUM CLEANERS...
AIR CLEANING FILTERS
MODELS FOR THOSE WHO DO NOT HAVE A MANNEQUIL FIGURE
COMES, DIRT GOES
(advertising for washing powder)
PRODUCTS... SUITABLE FOR ALL BUDGETS: ALWAYS THE IDEAL PRICE
WITH OUTSTANDING QUALITY!
GOOD TO THE LAST DROP!
(coffee advertisement)
AND SERIOUS BUSINESSMAN HAVE A SOFT PLACE
(advertising for office chairs of various sizes and configurations)
ARE YOU LOOKING FOR... EXCELLENT QUALITY PRODUCTS AT INCREDIBLE COSTSGREAT PRICES? STOP! SEARCH NO MORE.
YOU HAVE ALREADY FOUND ONE OF THE BIGGEST... MANUFACTURERS AND EXPORTERS OF THESE PRODUCTS
AN UNUSUALLY EXPRESSIVE IMAGE THAT IS SO REALISTIC,
THAT THIS IS ALMOST IMPOSSIBLE TO BELIEVE - IT MUST BE SEEN
(TV advertising)
IT'S COOL TIME!
(advertising for a watch factory from Uglich)
BLACK BRILLIANT
(advertising doodle)
LIPSTICK...- A WOMAN'S STRONG WEAPON
TO MAKE YOU HAPPY, WE CREATE...
TO MAKE US HAPPY, TELL US IF YOU LIKED...
FOOTWEAR... IS MORE THAN JUST SHOES
WE ARE NOT CHEAPER. WE HAVE BETTER
LIFE HAS GOT HARDER, SO WE GOT STRONGER
(drug advertising)
IF YOU CAN FIND A BETTER SMALL CAR...,
BUY IT
SIMPLICITY OF FORM - WEALTH OF CONTENT
JEWELERS OF THE URAL - A MEETING WITHOUT DISAPPOINTMENT
WAKES UP YOUR HAIR, MAKING IT LUXURIOUS, THICK AND SOFT
(shampoo advertisement)
FRIENDLY AND COMPATIBLE
(advertising for compatible personal computers)
A LOW-COST ALTERNATIVE SOLUTION WITH A STRONG BUSINESS PERFORMANCE.
OPTIMAL COMBINATION OF COMPACT SIZES AND RELIABLE TECHNOLOGY
WE DESIGN LIVING SPACE
(advertising for a company selling finishing materials - tiles, wallpaper, etc.)
HAVE YOU EVER SEEN A BALD SHEEP?
(ad for anti-baldness product)
WAITING IS A GAME OF DESIRE
(beer advertisement)
SHARE THE EXCITATION!
(car advertisement)
THIS IS AN HONESTLY MADE CAR
WE GIVE SHAPE TO THE IMAGINATION
(advertising for an aircraft manufacturing company)
THE ANCIENT MAYANS CARVED INSTRUCTIONS ON STONES.
HARD DRIVES - FASTER AND NOT LESS
A RELIABLE WAY TO SAVE INFORMATION
WHAT SERVERS DO YOU CHOOSE?
THOSE WHO MAKE HISTORYOR THOSE WHO ARE ALREADY HISTORY?
DON'T EVEN THINK OF WORKING WITH... WITHOUT OUR...
(advertising of software products)
A NEW COLLECTION OF FASHION CLOTHING FROM... WILL ARRIVE IN THE STORE...
RUN IN SNEAKERS... THAT BOLD IN TIME WITH YOUR FEET
WITH ONE GOAL SET BY THEM - TO WIN.
WHO WANTS IT WILL ACHIEVE IT! SNEAKERS...!
EIGHT DOORS FOR THE PRICE OF FOUR!
(advertising for Lada cars in Germany; in the photo in the magazine there are two cars with all the doors open, photographed from above)
FASTER... MORE POWERFUL... MORE RELIABLE...
THEY COULD NOT DEFEAT THE RUSSIAN WINTER.
BUT IT WILL BE WINNED BY THE BELARUS TRACTOR
Visual range: a full page of newspaper is divided in half horizontally.
The general heading “They couldn’t...” and under it, in the size of one-fourth page of the photograph, on the left is a bust of Napoleon, on the right - Hitler. Below is the heading “But she is defeated by...” and photographs of tractor models and a brief description of them. This ad was published in a popular Western publication by one of the Traktoroexport dealers in the 70s.
BEAUTY OF FORM. FUNCTIONAL EXCELLENCE
IT IS PROFITABLE TO SELL PRODUCTS THAT ARE PROFITABLE TO SELL
I MADE IT!
HE DIDN'T LIKE THE TOY STORE.
BE ON THIS SIDE OF THE SIGHT!
(advertising for a computer games magazine)
FIRST ROUND KNOCKOUT
(advertising for explosives)
IT'S MORE PLEASANT TO EAT IN CLEAN
(advertising for livestock farming equipment)
THEIR VALUE IS ABOVE THE COST
THINK ABOUT US IF IT'S ABOUT...
CHEMICAL FORMULA FOR SUCCESS
WE WOULD LIKE TO SHOW YOU THE FULL RANGE OF OUR....
I WOULD LIKE TO, BUT...
WITH SUCH A RICH ASSORTMENT, WHERE SHOULD WE START?
QUALITY YOU CAN COUNT ON
WITH PRODUCTS...- STARTING INTO THE THIRD MILLENNIUM
WE WANT AND WE CAN
TECHNOLOGY THAT BECAME A SYMBOL
THERE ARE NO GAPS IN OUR MEMORY
(advertising for electronic memory)
OUR MOTTO IS HIGH TECHNOLOGY IN EVERYTHING:
QUALITY PRODUCTION, GOOD SOLUTIONS AND LOW COST.
OUR BRAND IS LEGENDARY AS IS THE QUALITY
OUR CRANES ARE BUILT TO WIN
(advertising for tower cranes)
IN PRODUCTION... YOU CAN'T DO WITHOUT A SPECIALIST
CAN YOU IMAGINE A HEDGEHOG WITHOUT NEEDLES?
PROBABLY NOT.
SO MOTORS NEED PROTECTION
EVERYTHING THAT IS DIFFICULT TO PROCESS IS EASY TO PROCESS
WHEN YOU HAVE FIRM INSTRUMENTS...
WE COPY DOCUMENTS.
COMPETITORS COPY OUR MACHINES
IF YOU HAVE... - YOU HAVE MADE THE RIGHT CHOICE.
IF YOU HAVE NOT DONE IT YET,
THINK ABOUT NUMEROUS ARGUMENTS
IN FAVOR OF THIS DECISION
EUROPEAN STYLE COLOR TV:
EXCLUSIVELY BUSINESS AND FIRST-CLASS IN EUROPEAN
A RARE BLEND OF INNOVATION AND TRADITION
WE ARE NOT THE FIRST, WHY DID YOU CHOOSE US?
THE FIRM... TRANSFORMS TECHNOLOGY INTO A PROFITABLE DEAL.
EVERYWHERE AND ALWAYS
YOU CAN'T EVEN IMAGINE HOW MUCH HOTT IDEAS ARE
CAN BE BORN IN A COOL OFFICE.
WHAT CLIMATE DO YOU LIKE?
(advertising for air conditioners)
NO ONE CAN COPY THE SATISFACTION,
WHICH WE GIVE TO OUR DEAR CONSUMERS
(copier advertising)
OTHERS HAVE BEEN COPYING OUR COMPUTERS FOR YEARS.
NOW WE COPY THEIR PRICES
ROADS ALL OVER THE WORLD ARE Familiar WITH THESE TIRES.
MILLIONS OF PEOPLE TRUST THESE TIRES WITH THEIR LIVES
AND YOUR OWN CAR
SAFETY, QUALITY AND OTHER ADVANTAGES...
GOVERNMENT LODGE
(advertising for a prestigious car model)
ARE THERE MANY MACHINES CAPABLE OF WORK?
TWENTY YEARS CONTINUOUSLY?
YOUR FAMILY WILL FORGIVE YOU FOR THIS PASSION
(car advertisement)
DELIVERY, REPAIR AND MAINTENANCE.
24/7 AND ALL OVER THE WORLD
WHEN YOUR TIRES NEED SOMETHING MORE,
THAN AIR, CONTACT THE COMPANY...
ALLERGY FOR ME IS JUST A WORD FROM THE DICTIONARY
(advertisement for allergy medicine)
TECHNOLOGY WITHOUT COMPROMISE!
WE WILL NOT RUST!
(advertising for anti-corrosion coatings)
WE CREATED THIS WATCH FOR YOU,SO THAT THEY BECOME A PART OF YOUR LIFE.
WE JUST ALWAYS DO THIS FOR WATCHES
TO MEN WHO LOVE WOMEN WHO LOVE MEN
HERE TODAY...HERE TOMORROW
(car advertisement)
MY BEFORE WANTED TO SAVE ON...
HE PURCHASED BIG.
LEARN FROM OTHERS' MISTAKES!
Visual: a photograph of a 40-50 year old man with a round through hole in his forehead.
GOODBYE, SAD...
(advertising for anti-diarrhea medicine)
Visual range: a large gray elephant calf with sad eyes sits on a small children's potty
WE SAVE... SHEET BY SHEET
(advertising of the same company and the same remedy for diarrhea)
Visual range: in front of you on a bracket is a started roll of toilet paper
*
PROMISE HER ANYTHING, BUT ONLY GIVE HER...
NEW... HE'S ALREADY PART OF THE FAMILY
THIS IS MORE THAN JUST...
SOME OF YOUR SERIOUS COMPETITORS
THEY ALREADY USE OURS... AND SAVE.
GOOD DREAMS TO YOU!
HABITABLE UNIVERSE OF HIGH TECHNOLOGY
WE DO NOT SELL WHAT WE WOULDN'T BUY OURSELVES
LADA WILL ALWAYS BE NICE, SHE IS NICE
WILL COMPLETE YOUR EVENING TOILET
(from an advertising booklet for Autoexport in the 70s)
Audience: a group of young people,supposedly goingfor a weekend on the veranda of a country house
BRILLIANT THOUGHTS COME INTO YOUR HEAD,WHEN A PERSON IS SITTING COMFORTABLY
(advertising furniture for office premises)
THIS IS GENTLE SUN IN YOUR HOUSE ALL YEAR ROUND!
(fireplace advertising)
OUR OVEN, LIKE BREAD, DO NOT PASTE
CLEAR NEWS FROM...
(advertising for a company offering a new solution to problems
work clothes and maintaining cleanliness in work areas)
DIAPERS... - NO LONGER A LUXURY
CELEBRATION OF PURITY
(advertising for washing vacuum cleaners)
OUR SHOES ARE YOUR FOOT
THE CHEAPEST AMONG...
THE MOST... AMONG THE CHEAPEST
TECHNOLOGIES CAN BE BORN, DEVELOP,
IMPROVE AND GROW AGING.
BUT YOUR NETWORK SHOULD ALWAYS WORK
(advertising for data transmission systems)
GOOD TASTE IS RAISED FROM CHILDREN.
TIGHTS FOR LITTLE PRINCESSES
MORE THAN MONEY IS ONLY PEACE OF PEACE.
YOUR PEACE OF PEACE IS RELIABILITY AND QUALITY OF PRODUCTS...
BREATHE FULLLY
(air conditioner advertisement)
"YOUTH" IS ALWAYS EASY TO RISE!
(advertising for portable TVs)
LOVE YOURSELF, BUY YOURSELF...
BISONS ON THE LEFT, APACHES ON THE RIGHT.
AND YOU ARE IN THE MIDDLE
(advertising for stereo sound systems)
BRIGHT COLORS OF YOUR MEMORIES
(advertising for a network of photo stores)
COMPUTERS EXPAND OUR CAPABILITIES.
BUT SOMETIMES YOU NEED TO EXTEND YOUR COMPUTER'S CAPABILITIES FIRST
THE ONLY PLANET IN THE GALAXY WHERE THEY READ THE MAGAZINE...
ENERGY OF CREATION
(advertising for power systems)
MOBILE COMMUNICATION IS A WEAPON FOR YOUR BUSINESS
(product name) - THE PRIDE OF THE CORPORATION...
NOTHING EXISTS IN ISOLATION.
THE COMPANY'S CABLES... INTERACT WITH COMPONENTS OF HIGH-END SYSTEMS,
BECOME AN INTEGRATED PART OF THEM.
PROJECT YOUR BEST!
SCREEN AS WIDE AS YOUR VIEW
ENTER THE COUNTRY OF COMPUTER GRAPHICS!
WE MAKE NO SECRET THAT WE ARE INTERESTED IN YOU
WE CHOOSE THE BEST FOR YOU
(distributor advertisement)
OUR SPECIALITY IS SOLVING YOUR PROBLEMS
WE ARE READY TO SERVE YOU AT ANY TIME OF THE DAY OR NIGHT,
EVEN IF IT COME IN YOUR HEAD TO ORDER AWAY
BENEFIT FROM OUR EXPERIENCE
LET'S LOOK AND LISTEN.
WE WILL BE WILLINGLY TO GIVE ADVICE AND RENDER YOU HELP.
WE ALWAYS HAVE HANDS FREE FOR YOU
IF THE QUESTIONS ARE NEW, THEN THE ANSWERS CANNOT BE OLD
DO YOU THINK YOU HAVE TIME LEFT TO SLEEP?
(advertising tours to prestigious seaside resorts)
THE END WILL COME SOONER THAN YOU THINK.
SUBSCRIPTION ENDS A WEEK BEFORE...
ALREADY TODAY YOU WILL COUNT PROFIT,
IF YOU KNOW YOUR CONSUMERS BETTER,
THEIR PREFERENCES WHEN SELECTING A PRODUCT,
STRATEGY AND TACTICS OF COMPETITORS
(advertising for a marketing research agency)
OUR LANGUAGE OF COMMUNICATION IS NOT ENGLISH, BUT INTERNATIONAL BANKING
REAL ESTATE MOVING
ROYAL EXIT
(advertising tours abroad)
IT IS BENEFITABLE FOR US FOR YOU TO BECOME RICH
(bank advertisement)
IN RUSSIA THEY DO NOT READ THE BOOK OF FATES.
IN RUSSIA THEY LEAVE A BOOK OF DREAMS.
AND ON ITS BRIGHTEST PAGE -...
(advertising of real estate abroad)
SOMETIMES OUR CLIENTS HAVE TROUBLESHOOTES...
BUT NOT MORE THAN THIS...
(security agency advertisement)
Visual: in one of the scenes you could see the leg of a man getting out of the car with an untied shoelace.
AND THEN THE GOLDFISH SAID:
- OLD MAN, WITHOUT "YOUTH CHANNEL" - YOU ARE AN OLD MAN
(radio advertising)
STRENGTH IS INAPPROPRIATE WHERE EXPERIENCE IS NEEDED
View of a cowboy riding a wild horse during a rodeo
SO LET'S GO TO CALIFORNIA!
(advertising tours abroad)
MISTAKES THAT ARE AVOIDED HAVE NO CONSEQUENCES
WE ARE HAPPY FOR ANY CLIENTS
YOU KNOW WHERE YOU NEED TO DELIVER YOUR CARGO.
WE KNOW HOW TO DO THIS IN THE BEST WAY
HERE YOU WILL BE MEETED, YOU WILL BE LISTENED TO, BUSINESS PEOPLE ADVICE YOU
(bank advertisement)
THERE IS NO JOB WE WILL NOT DO FOR YOU
DO YOU NEED SUPPORT?
WE WILL SUPPORT YOU WITH MONEY
(bank advertisement)
FREE CHEESE IS ONLY IN A MOUSETRAP
WE ARE HERE TO HELP YOU
WE OPEN A WHOLE WORLD OF OPPORTUNITIES IN THE FIELD OF...
YOUR SEARCH FOR AN EFFECTIVE... ENDS HERE!
WE ARE READY FOR A REVOLUTION IN THE REGION... AND YOU?
0% BIAS. 100% COMPETENT. 360 DEGREE VIEW
(advertising for "ECONOMIST" magazine)
WE ARE ALWAYS READY FOR NEW WORK
Visual range: on the left is a hen hatching eggs, in the middle is a running rooster, and on the right is another hen running away from him.
WE THINK GLOBALLY. WE ACT LOCALLY
(bank advertisement)
THE COMPANY'S SERVICES... AS LIMITED AS SPACE
WE HAVE A LOT OF BAD IDEAS JUST LIKE ANYONE ELSE.
THE DIFFERENCE FROM OURS IS THAT THEY DO NOT GO TO YOUR TABLE
(advertising for a consulting agency)
YOUR WISH IS FOR US TEAM!
SOME THINGS HAVE NO PRICE.
BUT WE STILL INSURE THEM
THE WORLD HAS BECOME A LITTLE CLEANER, AND YOU ARE RICHER
(advertising for a universal secondary resource exchange)
OUR ADVICE WILL HELP YOU PASS THE FIRST HALF
WAYS TO CREATE YOUR ENTERPRISE.
OUR LOANS - TAKE CARE OF OTHERS
WE INSURE NOT ONLY AGAINST WHAT COULD HAPPEN,
BUT ALSO FROM WHAT CAN’T BE AT ALL
WE TAKE THE COURAGE TO JUDGE THE DERIT OF ADVERTISING DEVELOPMENTS,
MADE BY YOU AND FOR YOU, BECAUSE WE ARE THE ONE
FOR WHOM ADVERTISING IS NOT JUST A JOB, BUT A DESTINY.
YOU WILL NOT FIND OUR NAMES IN THE TITLES AND TEXTS,
IT IS IN THE TRADITION OF ADVERTISING TO CREATE POPULARITY
TO PRODUCTS AND SERVICES, NOT TO ITS AUTHORS. AND YET
EACH OF US HAS MADE A NAME FOR OURSELVES IN ADVERTISING
(advertising for a consulting agency)
NEW TIMES, NEW PEOPLE AND SERVICES AS OLD AS THE WORLD...
(advertising for intimate services company)
DELIVERY OF YOUR CARGO ANYWHERE IN THE WORLD,
EVEN IF SHE'S ON THE OPPOSITE SIDE OF THE STREET
THERE IS NOTHING THAT A HOTEL CONCIERGE CAN'T CANDLE...
LULLABY FOR TWO.
Visual range: in the photo the hands of the hotel concierge,dressed in branded clothesand tenderly holding a baby in his arms
DO YOU WANT TO BE IN SEVENTH HEAVEN?
THE COMPANY... IS GOING TO TAKE YOU THERE
WITH OUR HELP, YOUR BUSINESS WILL PROSPER,
AND YOUR CUSTOMERS WILL LOOK GREAT
OBJECTIVE ANALYSIS OF FACTORS IS AN ESSENTIAL PART
DESIRE FOR INTERNAL RENEWAL.
INTERNAL UPDATE IS THE WAY TO CHANGE PRODUCTION.
BASED ON REALITY!
(advertising of consulting services)
HE HAS NOT PAID TAXES SINCE... A YEAR.
HE TRANSFERS MONEY ABROAD TO OFFSHORE ZONES.
HE IS KNOWN IN ALL COUNTRIES...
AND HIS ONLY AUDITOR IS HIS GOLFING PARTNER.
(advertising for a company specializing in registering companies in offshore zones).
Visual range: a photograph of a successful businessman, imposingly sitting in a chair at his desk with a phone in his hand.
OUR WINDOWS ARE OPEN TO THE WORLD
(bank advertisement)
DO NOT RISK IT! BUY GOVERNMENT BONDS.
YOU'LL SAVE IN THE BANK... SUNNY DAY.
THE FRIENDLY WORLD OF THE HOTEL...
WE VALUE OUR CLIENTS
YOU CAN'T DIGEST THE ABUNDANCE OF INFORMATION?
READ (newspaper name) ONCE A DAY AND DAILY!
IF YOU ARE INTERESTED IN OUR BUSINESS SERVICES,
WE HOPE TO HEAR ABOUT YOUR ENTERPRISE VERY SOON.
WE ARE THE COMPANY
WHICH, SIMPLY SPEAKING, DOES WHAT IT SAYS!
THE IMPORTANCE OF INDIVIDUAL CLIENTS TO US
IT DOES NOT MATTER...
THIS MEANS THAT OUR SERVICES ARE ABSOLUTELY THE SAME FOR EVERYONE
THERE ARE NO SIMPLE SOLUTIONS
THERE IS ONLY A SMART CHOICE,
YOU WILL BE PERFECTLY SERVICED EVEN IN YOUR ROOMS.
AND THIS MANIA IS ABOUT YOUR PERSONAL COMFORT
APPLIES TO ALL TYPES OF SERVICES
IT WAS IMPOSSIBLE UNTIL THEY CALLED...
BANKS NEED PEOPLE SO MUCH
HOW MUCH PEOPLE NEED BANKS.
AND EVEN A LITTLE MORE
IF YOU KNOW HOW,
WE KNOW WHERE
WAKE HIM SO THAT HE CAN EXPERIENCE THE FLIGHT WITHOUT STRESS
(airline advertisement)
Visual: a young man sleeping soundly in an airplane seat.
REAL LIFE, REAL ANSWERS
(financial services advertising)
CALL IT Whatever you want, BUT MONEY SAVED BY
TAX REDUCTIONS ARE MONEY BACK IN YOUR POCKET
(advertising for a consulting firm)
THINK WHAT YOU WILL BE DOING IN MANY YEARS
(advertising for pension insurance)
WE COOK EVERYTHING WITH LOVE!
(restaurant advertisement)
AND WE ARE WITH OIL!
(advertising for a restaurant located on the same street,same as the previous one)
SECURITY FROM THE COMPANY... ONE LESS RISK
(advertising for electronic security systems)
WE ARE GIVING FIREFIGHTERS A FIREFUL INSTRUCTION
(advertising of fire safety systems)
THE BEST REST IS A CHANGE OF ACTIVITIES.
WE OFFER - CHANGE OF TIMES
(advertising for tours to historical sites)
FIND OUT IN TIME. IT'S TIME TO SAY.
THIS IS: TIME IS MONEY
(cellular advertising)
COMMUNICATION WITHOUT MARRIAGE!
(advertising for cellular communications for publication in the newspaper "Speed-Info")
IN THE CENTER OF EVENTS
(Banking services)
TO PARIS FOR A MINUTE AND ON BUSINESS?
YOU MAY NOT GO TO PARIS,
MAYBE NOT FOR A MINUTE,
POSSIBLE AND NOT RELEVANT
(travel agency advertisement)
ONLY YOUR SUBSCRIBERS WILL HEAR YOU
(advertising for a competing company)
Visual: This ad contains the phrase "You will be heard"
made in a font solution,
used in competitors' advertising.
IMPRESSIONS - SEA!
(advertising for sea cruises)
IT IS DIFFICULT TO PROVIDE EVERYTHING, BUT POSSIBLE
OUR MAIN DESIRE IS TO BE USEFUL TO YOU.
MAYBE YOU WILL CONTACT US NOW?
WE OFFER MORE,
THAN JUST TECHNICAL TOOLS AND MATHEMATICAL SUPPORT.
SERVICE IS OUR STRENGTH
WE ARE YOUR ALLIES.
WE ARE THINKING ABOUT THE SAME PROBLEM AS YOU.
FURTHERMORE, WE EVEN SOLVED IT
NETWORK INTEGRATION.
TREATMENT OF SYSTEMIC SCHIZOPHRENIA
(computer technology advertising)
THE OWNER OF THE CAR... CANNOT BE SECOND
IN QUEUE AT THE SERVICE STATION...
I WOULD HARD TO BELIEVE IT
BUT OUR CHIEF ACCOUNTANT COUNTED TWICE:
CONTROL MEANS... PAID FOR THEMSELVES IN... MONTHS
Visual: the ad uses a photograph of a respectable businessman, presumably a manager, with his entire appearance saying that things are going well in his company.
WHAT DO THEY HAVE IN COMMON: (list of companies)?
THEY ARE ALL USED EVERY DAY...
(advertising for a bilingual electronic translator)
CALL NOW - SAVE TODAY!
(advertising of international telephone services)
AN EGG-HEADED SPECIALIST IN THE FIELD OF MARKETING AND ADVERTISING WILL CONSIDER INTERESTING PROPOSALS
(an advertisement in the “Looking for a Job” section for newspapers published in foreign languages and publications such as “Kommersant”, “Capital”)
SECURE YOURSELF BY CONTACTING...
(advertising of insurance services)
HOW TO SHOW YOURSELF SO THAT YOU SHOW YOURSELF?
YOU THINK ABOUT SAVING, BUT IN ACTIVITY YOU SAVE ON YOURSELF -
BASED ON YOUR OWN CAPABILITIES AND ADVANTAGES...
(advertising of licensed software products)
I LIKE COMFORT
I LIKE...
WE CARE FOR YOUR HEALTH
(drug advertising)
CHEER YOURSELF IN AMERICA FOR THE RUSSIAN OLYMPIANS
(advertising tours to the 1996 Olympics)
POINT OF OPERATION... RAISING PARTNERSHIP
TO THE HEIGHTS OF GREAT ART
BEFORE YOU MAKE A DECISION, SEE HOW WE CAN WORK.
WE HAVE SOMETHING TO SHOW. SEE FOR YOURSELF
GROWTH IS WHAT WE STRIVE FOR
(bank advertisement)
TAKE OUR NAME SERIOUSLY
THE PROGRESS OF THE COMPANY... WILL LEAD TO THE HAPPINESS OF THOSE WHO ARE CONNECTED WITH IT,
TO IMPROVE THEIR MATERIAL AND SPIRITUAL LIFE
PRODUCTS...- YOUR PRIORITY FOR A BETTER LIFESTYLE
AND YOU WILL BE SATISFIED WITH US!
BEING A LEADER IS OUR COMMON GOAL WITH YOU,
TOGETHER WE CAN ACHIEVE IT!
WHO DOESN'T SAIL ANYWHERE HAS NO FAIR WIND
WHY NOT?
WE HAVE THE KEY TO SOLVING THE WORLD'S ENERGY PROBLEMS.
Visual range: classic English lock with keys,embedded in a piece of coal.
WHAT IS THE AGENCY'S "SUCCESS FORMULA"?
PROBABLY IN THE ABSENCE OF ANY FORMULAS
SOME SAY
THAT THEY ARE CREATED FOR GRAND THINGS.
AND WE PRODUCE A LOT OF SMALL ITEMS DAILY,
BUT PERFECT THINGS.
THAT'S WHY WE ARE TITANS
WHO CAN DO EVERYTHING - FROM "A" TO "Z"?
SHOULD SET A POLAR BEAR IN THE DESERT?
IF SUCH A PROBLEM IS SET, THE FIRM... WILL SOLVE IT
IT'S HARD TO BECOME A LEADER!
IT'S HARDER FOR THEM TO STAY FOR... YEARS
GIVE US A CHANCE TO SAVE YOUR TIME AND MONEY!
WE TAUGHT THE WORLD TO COPY
MAXIMUM IMPRESSIONS IN YOUR LIFE -
THE RESULT OF OUR COMMUNICATION, THE OPPORTUNITY TO SHARE
THOUGHTS AND FEELINGS OF OTHER PEOPLE.
YEAR AFTER YEAR YOU PASS THROUGH A WORLD OF SOUND AND PICTURES,
REPRODUCED BY EQUIPMENT OF THE COMPANY...
WE ARE FOCUSED ON THE FUTURE, WITHOUT FORGETING YOUR TODAY NEEDS
FOR US ALL PEOPLE ARE EQUAL. HELP HELP
(from a Red Cross video)
Visual range: representatives of different races, nationalities and peoples pass before your eyes.
MOST PEOPLE KEEP OUT THEIR DAILY PROBLEMS... WE ARE NOT.
MOST PEOPLE CONSIDER DAILY TRAFFIC TRAFFIC
IT'S COMPLETELY NORMAL... WE ARE NOT.
ALMOST EVERYONE IS USED TO THE NUMBER OF ROAD ACCIDENTS...WE ARE NOT
(advertising for traffic safety service)
THE FIRM IS AT YOUR SERVICE: IN WORD AND DEED
IF ROME WERE TO BE BUILT IN ONE DAY,
SO... I WOULD MOST LIKELY TAKE ON THIS JOB.
... TAKES THE HARDEST THINGS
FAR EXCEEDS THE CAPABILITIES OF ONE CORPORATION.
WE CAN CAN DO ALL WORK, AND WE CAN CARE ABOUT IT
"SMITH BARNEY" MAKES MONEY THE OLD fashioned way.
HE EARNS THEM
(bank advertisement)
THE ART OF BEING UNIQUE (ONLY)
JUST A MATTER OF GOOD TASTE
MY... IS MORE THAN A CLOCK,
HE MAKES ME FEEL DRESSED
BRILLIANT IDEAS START WITH SIMPLE QUESTIONS
LET'S CHANGE LIFE FOR THE BETTER
WE KNOW SOMETHING ABOUT HOW...
OTHERWISE IT CAN NOT BE. BECAUSE EVERY YEAR WE...
ACTIONS SPEAK LOUDER THAN WORDS
COMPANIES, LIKE PEOPLE, HAVE THEIR NAMES.
THIS NAME NEEDS NO INTRODUCTION...
DIAMOND IN A "GOLD RING" CASE
(advertising for the Sergiev Posad Museum)
WE ARE PERSONALLY RESPONSIBLE FOR EVERYTHING WE SELL.
AND THIS IS NOT JUST OUR PROMISE.
IT'S ALWAYS BEEN THIS WAY
THANK YOU....! (indicate the name of the specific company)
WE DO EVERYTHING POSSIBLE IMMEDIATELY
SO DO YOU REALLY THINK
THAT WE ARE ONLY A COMPUTER COMPANY?
HOW RELIABLE IS YOUR OTHER INFORMATION?
SOME COMPANIES SOLVE ALL PROBLEMS
USING THE SAME SOLUTION...
MEET THE COMPANY OFFERING
BROADER PERSPECTIVES
SOME NAMES TALK FIRST ABOUT COMMITMENTS,
AND THEN ABOUT BUSINESS
WHEN IT'S ABOUT SAFETY,
WE WILL NOT LEAVE ANYONE AHEAD
(advertising for a security systems manufacturer)
LET'S RECOGNIZE, WE DIDN'T INVENT NETWORKS.
BUT WE ARE LEADERS IN THE FIELD OF COMPUTER NETWORKS
THE MADNESS OF REAL OPPORTUNITIES.
TEAR THE VEIL FROM THE NEW UNIVERSE!
(Internet advertising)
THIS IS THE SECRET WORD
IT DOESN'T LEAVE THE MOUTHS OF THE WORLD'S LARGEST COMPANIES.
HUNDRED REASONS
HIDING THE SAME COMPANY BEHIND DIFFERENT TRADEMARKS.
BANKING IS AN ART.
THE STATE OF THE ART DEPENDS ON BANKING.
THE MORE THE BANK SATISFIES THE NEEDS OF CLIENTS,
THE MORE CLIENTS HE ACQUIRES.
THIS IS THE PRINCIPLE...
ASK YOURSELF DO YOU WANT...
IF "YES", CONTACT US...
TIME ERASES CITIES AND CIVILIZATIONS,
BUT IT HAS NO POWER OVER TRUE VALUES
NEW LOOK, NEW SERVICES, SAME POLICY
TOMORROW'S NEEDS ARE DETERMINED TODAY
FURNITURE... IS YOUR PRIORITY FOR A BETTER LIFESTYLE
YOUR BEST MOVE IS JUST TELL US BY PHONE,
FAX OR TELEX YOUR WISHES AND RELY ON US
A SMALL COUNTRY OF BIG OPPORTUNITIES.
BIG BANK OF A SMALL COUNTRY
WHAT IS A EATEN EGG COST?
A LOT IF YOU DO NOT BREAK THE SHELLS,
AND THE ORDINARY CONSCIOUSNESS...
THEY KNOW US, THEREFORE THEY TRUST US
FLOATING BOAT - YOUR LUCK TALISMAN
(advertising for a sports car model)
Visual range: photograph of a car,
coming straight at you from a sharp turn in a car rally.
OUR COMMON SENSE IS AT YOUR DISPOSAL
YOU'RE RIGHT,
TALKING ABOUT OUR QUALITY.
YOU ARE NOT RIGHT,
TALKING ABOUT OUR PRICE
Visual range: the entire ad space is divided into two halves. One is light and in black the text “You are right...”, the other is black and in light letters (reversed) - “You are wrong...”
OPEN YOUR EYES
(advertising for a financial analytical magazine)
THE BANK WILL BURST, THE EQUIPMENT... WILL STAY.
(company trademark) - FEELING OF RELIABILITY
(advertising for a computer company)
THE WORLD IS BRILLIANT WITH COLORS. WE REFLECT THE BRIGHTEST
WHITE... LONELY.
LONELINESS IS THE OTHER SIDE OF LEADERSHIP.
COMPETITORS ARE FAR BEHIND.
ON THE MARKET... NO FIRM CAME CLOSER TO SALES VOLUME...
THE COMPANY HAS SIMILAR PROBLEMS...
FIRST PLACE WITH A WIDE LEAD.
NO ONE IS NEARBY.
SAD.
ONE THING IS PLEASURE: SO TWO LONELINESSES MEET
WE TURN EVEN ILLUSIONS INTO REALITY
(publisher advertisement)
CAN EQUIPMENT... BE EXHIBITED IN A MUSEUM?
YES, IF IT IS A MUSEUM OF QUALITY AND PERFECTION...,
BUT IT'S BETTER TO HAVE IT AT YOUR HOME
LOYALTY TO ONE PARTNER FOR MANY YEARS
(advertising for the Anti-AIDS Foundation)
Visual range: only the famous sculpture by Mukhina “Worker and Collective Farm Woman” is used in the video
PERFECT. CLOTHING FROM THE COMPANY... - FOR THOSE
WHO FEELING YOUNG
THIS IS JUST THE TIP OF THE ICEBERG
CLASSIC FLIGHT!
(airline advertisement)
VAN, A VAN!
WHAT IS JUSTICE (ORDER, etc.)?
HOW CAN I EXPLAIN THIS TO YOU EASIER...
(from TV commercial)
I just want to continue the monologue of the main character of this series of videos with the phrase “... you stupid cow,” especially since in the video he addresses her specifically.
NOTHING HUMAN IS ALIEN TO HIM!
(on the cover of a popular publication is a photograph of US presidential candidate Ronald Reagan hugging a young girl)
IF YOU DO NOT WANT TO,
TO THEIR PAST
IT BECAME YOUR FUTURE,
AND THEIR FUTURE IS
YOUR PAST...
WHEN YOU GET CONFUSED IN AN ENDLESS LINE OF GAMES,
SLOZANS AND PROMISES,
CHOOSE WITH YOUR HEART!
WE ARE TURNING INTO A COUNTRY OF SAVAGES...
LET'S GIVE OUR CHILDREN THE FUTURE BACK!
IT'S FUN TO WALK TOGETHER - WITHOUT AN ESCOVER!
LET'S HOLD HANDS, FRIENDS,
SO YOU DON'T GO ALONE!
IF A FRIEND TURNED OUT
AND NOT A FRIEND, AND NOT AN ENEMY, BUT A MEMBER OF THE CPRF?
WE KNOW,
WHAT NEED TO DO.
WE KNOW,
HOW TO DO IT,
AND WE WILL DO IT
TOGETHER WITH YOU!
THE DUMA IS NOT A PLACE, YOU NEED TO THINK THERE
REFORM WITHOUT SHOCK,
POLITICS WITHOUT BARRICADES
WE WILL WORK OUT EVERYTHING WITH YOU!
WE ONLY NEED NOT BE INTERFERED WITH WORK
LAND FOR PEASANTS,
PRISON - BANDITS!
WEALTHY PEOPLE ARE A STRONG COUNTRY
WE WILL DRIVE AWAY FEAR AND BRING HOPE BACK.
WE DO NOT FIGHT COMMUNISM.
WE FIGHT POVERTY
“WE ARE NOT ALLOWED TO PREDICT HOW OUR WORD WILL RESPONSE,”
OR SOME PARODOXES OF PERCEPTION
INDIVIDUAL ADVERTISING TEXTS
"What are you experiencing?
picking your nose,
Pleasure or melancholy?
Sasha Cherny.
OUR ADVERTISING WILL RELAX ALL MEN
(one of the advertising agency's mottos)
I remember how during a lecture on advertising practice, having heard this slogan, one of the listeners politely asked: “Who needs a relaxed one?”
GENTLEMEN ENTREPRENEURS, SURRENDER TO THE PROFESSIONALS!
(subtitle of a PR-style article about a detective agency in a business newspaper) Indeed: to fall in love is like a queen, to surrender is like a professional!
MONEY IS LIKE BIRDS, WE WILL HELP YOU TAME THESE BIRDS
(advertising for one of the bankrupt banks)
Well, how can you not remember the words from the once popular song “... Goodbye birds, goodbye.”
YOU ARE BUYING HOPE!
(exchange advertising).
You probably didn’t know that now you can not only find hope, but also, for example, buy it on the stock exchange.
WE WILL COVER THE WHOLE COUNTRY.
Great, but what does “let’s wear shoes” mean?
Maybe just like “MMM”, “Hoper” and the like.
WE WILL MAKE YOUR LIFE SWEET
(advertising for the Ukrainian sugar exchange).
It’s a pity that the life of the majority of the population of the republic at that time could not be made “sweeter”...
WISE MARKETING AND MANAGEMENT
(M&M is the name of the advertising agency)
Actually, who said that our marketing should be different? After all, he could have been “socialist”, at least that’s what is written in the state diploma issued to me and other students of the special Faculty of Plekhanov’s Ministry of Internal Economy in 1989.
TO NOT GET INTO THE ALICE NETWORK,
YOU NEED TO LIE TO THE BOTTOM AND FOR A LONG TIME,
IT WILL NOT BE GOING OUT OF THERE FOR A LONG TIME
(exchange advertising)
Well, there is no need for comments here - everything was so.
LET'S RIDE LUCK TOGETHER!
(advertising for one of the pyramid companies)
As they say - no comments!
FAT BIRDS DON'T FLY
(advertising agency motto)
Or maybe it was worth taking the Russian proverb as a motto: “A good rooster is never fat!” If, of course, you mean yourself and not your clients.
PEOPLE WITH TASTE ARE STRETCHING OUT FOR VERSACE CLOTHING.
Yes, indeed, you won’t envy these “new Russians”.
COMMUNISM IS ALREADY COMING!
(advertising for computer programs)
Do you remember how we mocked the “leader’s” assurances that the current generation would live under communism? As they say, before long it all happened.
MAGAZINE FOR THOSE WHO WANT TO SURVIVE
(motto of a popular magazine)
One must assume that the magazine's publishers seriously believe that there are others. I make a proposal: start publishing the magazine “Suicide”. The only pity is that it is unlikely that you can count on regular subscribers here. But, as they say, the main thing is to start.
AWAY FROM THE MADNESS CROWD
(advertising for a large foreign wholesale company in Russia).
You won’t believe it, but the author copied this slogan from billboards that stood on the central highways of Moscow in 1993-1994.
I DON'T REGRET, I DON'T SAD, I DON'T CRY
In this case, the emphasis on the last word is very cleverly left out. And if you consider that another “pyramid” was being advertised, then you can honestly envy your fellow advertisers for such a find.
THE ECONOMY SHOULD BE ECONOMIC.
THE ECONOMY MUST BE.
THE ECONOMY MUST.
Although no one has ever classified these calls as advertising, nevertheless, what an interesting illustration of the capabilities of our native, mighty Russian language - you just remove one word from the expression, and how the whole meaning changes.
LOVELY WOMEN!
IN CONNECTION WITH THE UPCOMING CELEBRATION OF THE HOLIDAY
ON MARCH 8 WE OFFER YOU TO INSURANCE AGAINST
ACCIDENT WITH DISCOUNT IN...
An announcement from a regional state insurance company that is stunning in its relevance. The main thing is to remind dear women that their holiday is ahead and, as usual, there will be an “emergency”. But what is a holiday without gifts, especially to lovely women. Even modest, but discounts.
CHEWING GUM... PROTECTS YOUR TEETH FROM MORNING TILL EVENING
An interesting continuation of this popular slogan was found by the participants in the first quarterfinal game of KVN-96 - “... and at night tooth decay comes.”
DUE TO THE CHANGE IN MARCH 1995
EDITOR-IN-CHIEF OF THE NEWSPAPER "GOREMYKA"
THE MAGAZINE "THE MINOR OF DESTINY" WILL BE PUBLISHED
This advertisement, posted in Moscow metro cars, is further proof of the once popular slogan - “Personnel decides everything!”
ADVERTISING IS NOT JUST A FASHIONABLE TIE.
THIS IS A SHIRT, PANTS, AND SOMETIMES ALSO UNDERWEAR THAT COVERS YOUR SHAME.
The employees of this advertising agency took an unconventional approach to self-promotion. Indeed, in advertising, as in Man, everything should be beautiful and... underwear covering the shame, but whose?
FLY WITH HELLO, COME BACK WITH AN ANSWER
(advertising agency specializing in direct mail advertising)
That’s it, I’ll definitely end my next commercial proposal with the phrase “I’m waiting for an answer, like a nightingale of summer!”
TAKE A SHOWER WITH MONEY!
(advertising for a Moscow casino).
And you are still naively waiting for them to bring you on a plate with a blue border the key to the apartment where the money is.
STUDIO "DIVO" DOESN'T FLY CROOKY,
AND IF IT’S CROOKED... IT’S STILL BEAUTIFUL!
(the motto of an advertising agency specializing in the production of billboard advertising). Well, really, how can one not remember the fairy tale about “The Kingdom of Crooked Mirrors”.
WILL STAY WITH YOU FOR LONGER THAN A CENTURY...
(advertising for laptop computers)
Here's another thing for grandma's chest.
EXCEPTIONAL REAL ESTATE FOR EXCEPTIONAL PEOPLE.
NOTHING IS IMPOSSIBLE
If you are tired of being a “simple peasant woman,” buy “exceptional real estate” - and now you are already a “high-ranking noblewoman.”
IT WILL CROSS RUSSIA,
IT WILL DO IT.
THEN TOSHIBA WILL BE FUCKED,
THEN THE COMPAC WILL CLOSE UP!
(advertising for a trading company selling laptop computers)
Many of its owners probably had no idea that their small computer was in no way inferior to the “legendary” Lieutenant Rzhevsky.
