SEO stands for Search Engine Optimization, which means in translation Search Engine Optimization. We remove all unnecessary, and we get a popular term - SEO optimization, which logically means "search engine optimization optimization" (yes, twice). But what's the difference what and how it's called, right? If there are SEO query statistics (or even a completely strange SEO optimization), then we will write about subj. So let's try again.
SEO website optimization (search engine optimization) is one of the website promotion methods, the purpose of which is to improve the position of the site in the list of search results for certain key queries. The position in the list of search results is determined by the relevance of the document (site page). That is, the more accurately (more relevant) the site page answers the question, the higher it is in the search results. So, to answer the request, it is enough to optimize the landing page for the search query? If only everything were that easy! To begin with, let's understand the .
Relevance- the degree of compliance of the site page with the entered search query. In fact, the relevance of the page evaluates the degree of usefulness of the answer (site page) to the question posed (search query). The more adequate(relevant) answer, the higher the site page will appear in the search results for the query.
Website page relevance evaluated by . Compliance with these factors is the main task of search engine optimization. That is, SEO website optimization is the optimization of website pages in order to increase the relevance of each page to the corresponding search query.
Since the relevance of a page is calculated based on a combination of factors, it is logical to assume that the optimization of each factor will affect the relevance of the entire page. Hence: seo website optimization is a set of optimization measures each element of the page in order to increase the relevance of the entire page of the site.
If you are reading ours, then you have definitely seen the article. In it, we have analyzed in detail the main internal SEO factors that affect the relevance of the page. However, in addition to internal factors (internal search engine optimization) pages, there are also external SEO factors (external search engine optimization). External factors are largely capable of influencing the relevance of a document, thanks to such concepts as “site page weight” and “site citation”.
It is worth saying that this is an internal factor in search engine optimization, however, in this context, it is considered as an external factor for the page, and not for the entire site. A purely external factor is the citation of the site. We will look at the external factors of search engine optimization of the site in a separate article.
Using links correctly, you can transfer some of the weight of several pages to one, thereby increasing its relevance. To do this, you need to organize a logical link structure of pages. This will help to avoid "gluing pages" and clearly distinguish which page responds to which request. Each page of the site should be optimized for its unique query so as not to compete with other pages for similar keywords.
Carrying out SEO optimization of the site, it is necessary to clearly present each page of the site in its place. For what request the page will be optimized, and how it will be connected with other pages. Creating a logical link structure for a site is the most important part of . For this reason, SEO page optimization should be carried out in strict accordance with the general logic of all pages of the site.
A website from an SEO point of view is a collection of pages united by one topic. All pages of the site and the content of these pages must be built in such a way that each page has an exact match to its request. SEO optimization of each page of the site, in a link bundle with the rest of the pages, will give excellent results and proper SEO optimized website.
SEO, search promotion
Search engine optimization (SEO) is a set of works with the site, which allows it to appear in the first places in search engines for the right queries. For example, a client enters in the search "buy a TV in Moscow" and gets to your site.
In order to better understand what SEO is, you need to understand how search engines work.
Search engines actually "download" into their database all the sites that they manage to crawl. This base is called an index, and the process itself is called indexing. The search robot (program) enters the site, goes through all the pages, "downloads" into the index those that it considers necessary. The robot program is not perfect, and therefore sometimes the necessary high-quality pages may not get into the index, or, conversely, low-quality pages may fall into the index. Once the pages of a site have been indexed by search engines, search engines can start showing these pages to users who enter queries into the search engine, but only if a particular page of the site is relevant (corresponding) to the search query.
The following groups of factors mainly influence the display of website pages in high positions for search queries:
Content (content) of the site
The unique content (content) of the site has a huge impact on the promotion of the site. In particular, content refers to: texts, images, video and audio materials presented on the site.
In online stores, two types of content are most often used - text and images (description and photo of goods, description and photo of categories), less often - video (product reviews).
Content should have two characteristics - usefulness for the user and uniqueness. Useful content will make the user stay on the site longer and return to it, which has a positive effect on promotion. Unique content will positively affect the indexing and ranking of the site, while non-unique content will negatively. In particular, for a large amount of non-unique and "spam" content, search engines can impose serious sanctions on the site.
Technical optimization
Technical optimization includes parameters such as the correct server response, robots.txt file settings, the main site mirror, meta tags, etc.
The more your site is linked to by other sites that are themselves of high quality and usefulness, the more authoritative and high quality your site will be considered.
Attention!
In order to avoid errors and sanctions of search engines, we do not recommend buying links to your site on your own - to solve this problem, you need to contact an SEO specialist.
Usability
The term "usability" can be translated as "ease of use". This parameter is somewhat subjective and shows how comfortable it is for users to navigate your site - we are talking about navigation, finding information on the site, the convenience of making a purchase, and so on. Directly on the AdvantShop platform, the requirements for the usability of an online store are already met from the very beginning.
SEO features
SEO is a separate promotion channel that differs from other promotion channels to a large extent. Detailed information about the difference between SEO and online advertising is presented in the following article: The difference between online advertising and SEO.
By itself, SEO in its original form (purely technical optimization of the site and the purchase of links, manipulations with the site) has no development prospects and is gradually leaving the market as search engine algorithms become more complex.
Now, when talking about promotion, they talk more about real improvement of sites (for visitors) and about useful content of sites that will bring real benefit to visitors, and not just manipulate search results.
At what stage in the operation of an online store is it advisable to set up SEO?
We recommend investing in SEO no earlier than 3-6 months after the creation of your online store, since your site has already been indexed by search engines and has a lot of traffic - in this case, SEO will give a good effect. If you start promoting a new site with no traffic using SEO, you will have to wait several months for the first results. This is fraught with the fact that you can close your business before you get sales. SEO is cheaper than paid advertising and has a long-term effect, but it is not suitable for newly created sites.
"Main Site Mirror"
In a general sense, a mirror site is a copy of the site that is available at a different URL than the main one. And even if you have one site and one domain name for it, the site is still available at two addresses: site.ru and www.site.ru. The abbreviation www is now a relic of the past, but is used on the Internet due to the fact that a significant percentage of people continue to use this "prefix" to the address.
At its core, site.ru and www.site.ru are technically different sites, including for search engines. Search engines will index some of the pages from one domain and some from another, which makes indexing difficult and confusing for the webmaster or optimizer. Hence, it is desirable that your website be accessible from only one URL. This means that one of the mirrors will be the main one, and the other one will be the secondary one.
If your site is new and has not yet begun to be indexed in the search, we recommend that you choose a URL without the "www" prefix as the main mirror. If your site has already existed for some time, then it is important to determine which of the mirrors has more pages in the index and make it the main one.
To do this, we will use the "site:" search operator - enter a query like site:yoursite.ru into the search engine string, where yoursite.ru is the URL of your website. The search results will indicate the number of results found - that is how many pages from this mirror are in the search engine index. Exactly the same operation must be carried out for another mirror (site:www.vashsite.ru), after which it will be possible to choose which of the mirrors to designate as the main one.
As a rule, Yandex "glues" mirrors by default, and in most cases, when using the site operator, you will get the same number of results for both mirrors. With Google PS, the situation is somewhat different - basically, this PS does not "glue" domains automatically. That is why we recommend using data from the Google PS when choosing the main mirror.
To set up the main site mirror, you need to take 3 steps:
User agent: Yandex
……
Host: site.ru
The robots.txt file is edited in the store in the administration panel, menu item "Settings" - "SEO and counters" tab Robots.txt . More details can be found on the page Robots.txt
After completing the above steps and after some time has passed (the longer the longer your site is in the search engine index), search engines will only have pages from the main site mirror in their index.
What you need to check in the online store before indexing
Consider the aspects that are important to consider before starting indexing, for a successful result.
So, the main tasks: do not index the superfluous, do not index the duplicates, index the necessary, structure, technical optimization.
When creating and launching a site, it is important that it starts to be indexed only when it is completely ready. Usually, simultaneously with the launch of the test version of the site on the Internet, the following directive is written in the robots.txt file:
User Agent: *
disallow: /
Thus, the site prohibits the indexing of the site by search engines (it is worth remembering that this directive does not guarantee 100% that the pages of the tested site will not be indexed).
What is important for a new site in relation to search engines? It is important that:
a) pages for internal work, as well as pages that are not meaningful for the search engine, were not included in the index;
b) all target, necessary pages got into the index.
The following checklist will help you solve these indexing tasks:
1. Selected and configured the main site mirror.
2. In the robots.txt file, all non-informative and working pages, as well as partial or complete duplicates of pages, are closed. Examples: admin panel, login page, registration page, cart page, order page, listing pages (2, 3 and other listing pages), sorting and filtering pages, pages of the same product with minor differences (for example, different colors).
3. You can get to any page of the site no more than 2-4 clicks from the main one.
5. All products in the catalog are loaded without errors, have images and descriptions (preferably unique).
6. The sitemap is set up correctly - sitemap.xml.
7. Pre-written meta tags and texts for promoted pages are desirable.
Ready. We covered the basics of SEO promotion.
Download checklist for launching a store
Hello, dear readers of the blog site. Today I want to talk about what is seo, show on a specific example of your blog how SEO optimization (external and internal) can literally work wonders in website promotion and answer the question why you should not neglect Search Engine Optimization in any case.
In fact, although this article is addressed primarily to novice webmasters, I can judge from my own experience that many established Seo webmasters simply neglect promotion and do not even try to understand its essence, as if embarrassed to look biased in the eyes of their readers. Nonsense. My first year did not do Seo I actually thought that was the way it should be.
There is a very hackneyed phrase, which for some reason has become a dogma for many - write articles for people and success will not be long in coming. Yes, of course, it is a fundamental pillar of the successful development of an Internet project, but far from the only one and by no means sufficient. When I started doing internal optimization the summer before last, my blog traffic doubled in half a year (to about 5,000). Impressive, right?
But when at the beginning of this summer I seriously started building up the link mass, the site traffic again doubled in six months (to about 10,000). Even I was impressed myself. Well, yes, I had to stain myself with SEO optimization of texts, buying links, etc. things, but there is a result. Do you think that all this is blown and far-fetched? And here it is not.
There is a solution and it was proposed by the developers of search engines (read about). They created platforms (something similar to exchanges) where the user could find resources that answer the question he asked. But this solution has some limitations. Real chances for transitions from search results are only those resources that could get on its first page (the so-called top 10). And this means that sooner or later there will be a squabble for a place in the Top 10, and this squabble has begun.
The main weapon in the struggle for a place in the sun was this most notorious Seo (from the English Search Engine Optimization). By and large, this is the art of getting on the first page of the Yandex or Google search results for the one you are interested in. Search engines still cannot offer any solution that allows sites that are in the search results significantly below position 10 to receive at least a drop from the number of those visitors who enter a question of interest to them in the search engine.
In fact, it turns out that there is no life beyond the Top 10. Therefore, the fight is not a joke, and any SEO optimization methods that can pull the balance in their favor are used without fail. In general, the situation is very similar to how it was depicted in the title picture in the article about:
Now about that why search engines don't like seo. Do you know? There are probably several reasons. If you have read an article about relevance and ranking, then you probably understand that optimizers, with their artificial cheating, significantly distort and degrade the quality of search engine results. But at the very least, search engines have learned to deal with this problem with the help of the behavioral factors already mentioned by me at the beginning of the article (projects with bad content in the Top 10 can no longer stay, at least for a long time).
But Seo is not only technology, but also a huge business. Do you know how much the leading companies from this industry will earn? In total, I think, hundreds of millions of dollars, which is quite comparable with Yandex's income. How, you did not know that search engines are super-profitable and super-profitable enterprises? Well, now you know. Yandex also earns by displaying contextual advertising (and Adwords).
And who orders ads from search engines? For the most part, the owners of commercial resources to attract visitors. And the whole point is that both of these businesses (contextual advertising and the provision of SEO promotion services) are competitive with respect to each other. Judge for yourself. If you are the owner of a commercial site, you can get to the first page of search engine results in two ways:
If Seo technologies did not exist or they would not be so effective, then only search engines would receive all the profit, and so they lose on those clients who preferred promotion to the Top 10 organic results over contextual advertising. Actually, I wrote about this in some detail in an article about, and gave a rather visual screenshot there:
Those. you must understand that Seo really works and it would be a big mistake not to use it. Your potential readers who cannot find your wonderful site through Yandex or Google will not forgive you for this. It is not enough to create a good project with unique and relevant content, it must be promoted to the Top 10 at least for a number of not very frequent requests in order to start attracting the attention of readers.
Do you think you can get by in the matter attracting visitors without optimization? It is possible that for some requests you will get to the Top without effort, but for a huge mass of requests you will remain in the invisible zone for your potential readers (in the article about I talked about how to assess the visibility of your resource on the Internet), even despite the fact that your content will be good. Until the search engines become perfect, you will lose your potential audience by neglecting SEO technologies.
You can say that not only these sites live. After all, there are also social networks Facebook, VKontakte, microblogging service Twitter, etc. things (thematic social programs, for example, or all the same). I hasten to disappoint you, because promotion in these social networks is not as easy as it seems at first glance, and besides, it is very expensive.
No, of course, there are ways to get traffic other than search engine traffic, and I already wrote about this in some detail in the article. But all this works within very limited limits. You alone will not be able to create so many announcements and show such incredible activity in order to attract thousands of visitors in this way. You just won’t have time to write quality articles.
See for yourself. When I made the most of all non-Seo ways to attract visitors, I only received an increase of a few hundred people a day. Well, someone will say that this is already a lot, but keep in mind that it took me a lot of time and got bored very quickly. Yes, you will curse everything in a couple of months of such a life.
And what can I say in favor of SEO optimization and promotion? What to say? Look at the sources from which visitors come to my blog. Let's first look at the transitions per day from search engines:
Quite a lot, even more than the 10,000 stated at the beginning of the article. As expected, the bulk of visitors come from two giants - Yandex and Google. Most of these visitors found my blog in the SERPs only due to internal and external optimization.
While the total number of visitors to my blog for the same day was a slightly larger figure:
Thus, if I neglected Seo promotion in general, it would only be five percent of the current one. Is this not an argument in favor of search engine promotion and proof of its effectiveness? It seems to me that with convictions about the need learn to be liked by search engines you can finish and move on to the specifics.
No, you need to speculate a little more about how it happened that some manipulations with the site (internal Seo optimization) or setting incoming links from other resources (external) can affect the ranking. Well, it's pretty simple here.
Search engines process hundreds of millions of user requests per day and for each of them they must issue a relevant list of sites from the Internet. There is no way to do this manually, so robots (programs) perform this honorable duty. Well, a robot can always be misled. Remember how Yandex explained the work of its Matrixnet using the example of apples?
The robot cannot taste apples, but it can evaluate them by hundreds of other parameters. Apples are tasted by specially trained people - assessors. They pass their verdict after tasting a small number of apples, and the robot comprehensively studies them and, based on the accumulated data, will then be able to distinguish the wheat from the chaff. And what about Seo?
And the optimizers are just trying to find those very points of influence, by pressing on which it will be possible to improve the ranking of their project (to rise to the Top 10). If the ranking robot relies on several hundred parameters, then by influencing at least some of them, you can significantly improve the promotion of your site. This means moving towards the first place in the search results for the desired query.
Once again, I draw your attention to the fact that now there is practically no slag in the Top 10, or it does not stay there for a long time. But there are much more than 10 good sites, and therefore there is a struggle for the Top, the main weapon in which is Seo in all its glory. If you do not participate in this struggle, then you will not get a place under the sun. I think that this idea should be clear to you, at least for now.
Now, let's get down to specifics. Usually promotion methods are divided into three groups:
The first two groups of factors are aimed at attracting the maximum number of visitors from search engines (due to promotion in the Top 10 for the necessary queries), but the third group of Seo factors is aimed at maintaining the won positions.
In fact, it is the third one that is the most time-consuming to provide it. You need to have materials that are really necessary and interesting for the user, the creation of which will have to spend a huge amount of your personal time. Remember that only unique content is important now, not . For this, search engines can impose sanctions in the form of a filter or a ban.
I have already written a lot and in detail on the topic of Seo, and therefore now I will try to systematize all this and give links to detailed materials where these issues are disclosed with all the nuances and details:
It is also very important to understand that your site is evaluated by a robot, not a person (if your relatives like it, this does not mean that Yandex will like it). The robot sees it in a slightly different light (Html code, text, robots.txt directives, site map in xml format, etc.), and it can judge usability and beauty only by the behavior of users on your Internet project.
Your resource, in addition to good SEO optimization, should meet certain(duplicate pages, correct, etc.). Have you thought about the correct formation of addresses on your site? Did you set up from WWW to without WWW (or vice versa)? monitor? Periodic unavailability can nullify all your efforts.
Be sure to add your site to the webmasters panel from and not only to monitor the success of your optimization, but also to immediately learn about any technical problems that have arisen on your site. remember to check? And are you all right? After all, this is now one of the many SEO factors that are taken into account when ranking.
Internal Seo. Do you make an approximate before writing an article? "For what?" you ask me. Probably, in order not to work blindly and not to write on a topic that is not interesting to anyone in Runet. And how to find out what is interesting to Runet users? Elementary! And will help you with this.
Another very important factor in internal SEO optimization is the implementation of linking, and not by plugins and extensions, but by contextual links from the body of articles (as, for example, in this publication). Do you know why it is needed? Yes, just in this way you can significantly save on the purchase of links.
It seems to be talking about everything. Good luck with your promotion and promotion. The main thing is not to overdo it.
Good luck to you! See you soon on the blog pages site
You may be interested
SEO terminology, acronyms and jargon 
How keywords affect website promotion in search engines 
Keywords in text and headings 
What search engine optimization factors affect website promotion and to what extent 
Ways to optimize content and take into account the theme of the site during link promotion to minimize costs 
Accounting for the morphology of the language and other problems solved by search engines, as well as the difference between HF, MF and LF queries Features of promoting online stores 
Internal optimization - keyword selection, nausea check, optimal Title, content duplication and relinking under low frequencies
Surely you have heard about the search engine promotion of the site. Even if you are unfamiliar with such a wording, then you are well aware that there are search engines (Yandex, Google, Rambler and others) that provide users with lists of sites in response to input queries (for example, “rent an apartment”, “delivery meals to the office” or "hotels near Moscow"). Moreover, some sites go to first places in the search engine, and some can be found only by scrolling through a few pages.
Exactly search promotion(or, as it is also called, search engine optimization of the site) just serves to ensure that your site goes to the best places, i.e. in TOP. More scientifically speaking, search engine optimization (search engine promotion, website promotion, SEO - SearchEngineOptimization) is set of measures to increase the position of the site in the results of search engines for pre-selected queries.
If in the recent past the Internet was used mainly to search for information, today the situation has changed a lot. The constant increase in the number of Internet users, new technologies (communication with the target audience using the site, online payment systems, the possibility of ordering on-line, etc.) and many other factors have turned the Internet into a powerful marketing tool and a place for sales simultaneously. For example, the boom in online shopping definitely indicates that skillfully used Internet technologies bring stable profits to site owners.
Internet promotion can be effective for ALL companies whose potential audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users is growing every year, today more than a third of Russians use the Internet. Moreover, it is this audience that is very attractive for business, because. She has a high solvency. Think about it, thousands, and perhaps tens and hundreds of thousands of people are looking for your products every day, but they find competitors' products! And all because more efficient competitors have already taken the best places in the search engine results. You, too, can take these "places in the sun" - for this you need to start search engine optimization of the site.
There are several reasons. Firstly, top places in search engines can be compared with prestigious areas of the city. Usually the first impression about the company the client gets even before visiting the organization, having learned where it is located. The more prestigious the area, the more trust the client has, and, accordingly, the greater the chance that he will choose you. The stereotype works: if the company is located in the very center of the city, then this company prospers. Similarly, this stereotype works with SEO promotion. Sites in the TOP are, as a rule, the most respected sites.
Secondly, a good location attracts a much larger number of visitors. More than 95 (!) percent of users will pay attention to sites located in the first ten positions (TOP-10, i.e. the first page of the issue). If the search engine gives the company's website on the fourth page and beyond, then less than 2 percent of users will have the patience to scroll to this page.
Therefore, the higher the site is in the TOP, the more traffic it will have. We recommend that the most important queries be in the TOP-5 search results.
Of course, search engine optimization is a very effective way to attract customers, but with one caveat: professionals should do it. And the point here is not so much that inept optimization can cost your site penalties, but that the number of site visitors will increase, but the number of buyers will not. In order for the promotion to give the best result, you need to decide on.
There are situations when the user has already chosen several alternatives for himself and is inclined to contact your company and competing companies for additional information. Then the user searches for the sites or contacts of these organizations. In such a situation, few people will open the city telephone directory or call the help desk to find out information. Most will look for information on the Internet. And if the site is not SEO-optimized, then the user, most likely, simply will not find information about the company on the Internet! Today's Internet user is extremely spoiled and not used to spending a lot of time searching. If it does not find you, it will turn to competitors, the search for information about which will be easier and faster. Agree, it is very unpleasant to lose customers who already wanted to contact you, but simply could not do it.
Many have heard about search engine optimization sites, but still have little idea of what SEO is. However, everyone is well aware of the existence of search engines (for example, Yandex, and Mail), thanks to which the user finds sites on the pages of which there is information of interest to him.
From the search engine optimization of the resource (it is also called search engine promotion of the site) it directly depends on what place in the list of search results (SERP) for the user request your resource will be.
The abbreviation SEO stands for Search Engine Optimization (search engine optimization), and is a series of measures aimed at increasing the position of a resource in search results for specific queries (keywords).
If quite recently the Internet was used only to search for non-commercial information, now it is a powerful marketing tool that can significantly increase the company's sales. The number of global network users is increasing daily, new technologies are constantly appearing (the possibility of online payment for goods or services, direct communication between the user and site managers), which is gradually turning the Internet into a giant trading platform.
A clear evidence of this is a huge number of online stores of various kinds. Such high competition allows us to confidently talk about the profitability of doing business in the online environment and broad prospects for further development in this direction.
Almost every organization whose audience, at least theoretically, can search for offers of its goods or services on the web, should be interested in SEO optimization of their site. According to statistics, only in Russia over a third of the population are active users of the global network, and this figure is growing steadily.
Every day, hundreds of thousands of users online are looking for offers of a wide variety of goods and services, and ignoring their requests significantly reduces your position in the competition. To have time to occupy your niche, ahead of the competition, you need to know what SEO is and take full advantage of the opportunities provided by this direction.
To do this, you need to start search engine optimization of the site, achieving its gradual exit to the leading positions.
There are many reasons why you should promote your site to the TOP. The Internet is a kind of reflection of real life, and the presence of the site on the first lines of the search is equivalent to placing an office in a prestigious area - such a location makes the client trust the company. This gives more chances that a potential consumer will turn to this company, and not go to the office of an office located in the vicinity of the city.
A similar rule applies to Internet marketing - according to statistics, the main part of the audience rarely goes to the second page of the search, focusing only on the first one containing the TOP-10 links for the entered search query. Studies have shown that over 95% of search engine users stop on the first page, while only 2% reach the 4th page of the search.
A site that occupies the top position in the search results is guaranteed to receive the maximum traffic, which has a positive effect on sales. The optimal location of the site is in the top five.
SEO promotion is one of the most effective ways to increase sales, but only professionals should do it. Inefficient work with SEO can cause blocking of a resource in search engines, or an increase in the number of "empty" site visitors who are not potential customers. To achieve the maximum effect from the promotion, you must first develop a strategy and draw up.
Even if a company has a well-designed website with a beautiful design, this is not a guarantee of successful attraction of targeted traffic. Today, few Internet users will look for an organization offering the necessary goods or services in telephone directories or catalogs - it is much more convenient to enter a request and familiarize yourself with the offers of companies displayed in the search results.
If the site is not optimized, then it is practically invisible in the search results, and, therefore, for a potential client too. The modern web user does not like to spend time searching, and whose site is located as close as possible to the top of the list of results for a key query, that company will get a client. It is for this reason that website optimization is simply necessary when doing business on the Internet.
The promotion methods used today can be conditionally divided into three groups:
Working with the first two directions is designed to attract visitors to the site, and the third group is necessary in the first to keep the position in the search.
The hardest part is working with content. On the resource, visitors should be presented with really interesting and unique materials, for the creation of which the main resources are spent during work. At the same time, uniqueness plays an important role - simply copying information from other resources can lead to a ban from search engines.
Why use off-page optimization? First of all, the presence of links to a resource from other sites has one of the key roles in its ranking by search engines. But don't be overzealous. Getting links in large volumes - if earlier it was one of the most effective ways of SEO site optimization, today its role in promotion has somewhat decreased, although it continues to play one of the key roles.
What is SEO in this case? This is the need for a competent and professional choice of a donor - a site on which back links to the promoted resource will be placed.
A number of rules that must be observed:
There are several ways to promote with backlinks, the most popular of which are the following:
When buying backlinks, you should pay attention to eternal links, because you will have to pay for them only once, and they will work indefinitely, which, in the end, will be much more profitable.
Among the exchanges of eternal links, the following can be distinguished:
Why does a website need SEO promotion? Without it, the site is just one of several million pages on the Internet, which will be almost impossible to find through search engines. This means that it will also fail to attract an audience, which nullifies the very meaning of the site's existence.
